Prime Choices


  • Marketing Objective Drive sales of premium alcohol lines
    Increase per-capita revenues & margins
  • Target Audience Wine: Females aged 25-40
    Cider: Females aged 18-30
    Beer: Males aged 25-40
  • Communication Objective Promote a positive disposition towards premium products
    Reinforce a preference over lower-cost alternatives
  • Medium Point-of-sale LED displays
  • Executions 4x multi-stage animations
    Oyster Bay, Orion, Somersby, Jacob's Creek
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