Santa's Express


  • Marketing Objective Drive sales of home delivery christmas trees
  • Target Audience AB demographic households with children under 15
  • Communication Objective Finding the 'perfect tree' is a Christmas tradition.
    Shift the market's perception of buying a tree unseen,
    from risky to desirable for quality & convenience.
  • Medium Print on 150gsm satin
  • Executions 4 page brochure folded to DL
    Coupon 240 x 100mm
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