Our Services
Communication Strategy
When we say the right thing to the right person, we are heard. Advertising is no different. Delivering the right message to the right audience results in persuasion. Formulating a core message with the power to persuade and finding a market with a hole to be filled by the advertiser's product are the backbone of communication strategy. It all starts here.
Media Planning
Search engines, social media, mobile, display, print, radio, cable, and outdoor. Where do you start? Advertising shouldn't feel like a dark art. Most of your marketing budget will go to media, so we take a technical approach to its planning. To do this, we evaluate each media channel's potential for effectively delivering the message and efficiently reaching the target audience.
Web Development
Our web development services include design, copywriting, coding, and deployment. But what good is a website if no one can find it? To reach your audience, we can manage your Google Ads campaign, optimise your site to improve organic search engine rankings, and extend your message across social media platforms such as Facebook, Instagram, Twitter, YouTube and more.
Digital Signage
Digital signage provides a chance to up-sell, cross-sell, or promote high margin products when it matters - at the point of sale. We offer a comprehensive digital signage solution, including hardware, installation, maintenance, design, and animation. Our cloud based platform allows us to change ads on demand, by time-of-day, day-of-week, season, or even weather conditions.
Magazine Advertising
The rise of digital media hasn't quite supplanted traditional media. Magazine advertising can deliver precisely targeted communication that results in very little waste of the media budget. We're experienced with producing high-impact creative that cuts through the noise and placing these in the targeted media channels to achieve unparalleled advertising efficiency.
Brochures & Flyers
Print provides a unique opportunity to develop a more intimate bond with the target audience. It is a warm, flexible medium that allows communication through not only design and words, but also choice of format and paper stock. It is particularly valuable for long-form communication, where a depth understanding of the product is desired, such as trade exhibitions.
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
David Ogilvy
Our Work
A sample of work from the agency's founder illustrates how marketing objectives drive communications.
The work shows clearly defined messaging delivered across a range of executions.
Inception
Our process for developing powerful marketing communications.
Analysis
Study the market and formulate an effective message.
Planning
Evaluate media channels and allocate spending.
Creative
Design, write, and produce the communication elements.
Execution
Deploy the campaign and evaluate performance.
Our Philosphy
Driven by strategy with a focus on results
There are a lot of fuzzy ideas about advertising, marketing, and social media. We take a fairly traditional view, approaching advertising as the communication function of marketing. Our goal is to reach markets that matter with messages that influence. From the outset, we take great care to identify fertile markets that can be reached efficiently and formulate messages that sew the seeds to action.
Our process relies on developing a deep understanding of clients’ products and services, their competitors, and the consumers in their target market. We explore how consumers approach purchasing decisions, and identify specific areas in this process, where the communication can effectively influence behaviour.
Every product and service comes into existence to meet some need or desire. Yet somewhere along the way, many businesses lose sight of this. They watch business emipres rise on the back of basic human desires, and yet fail to show consumers how their offering delivers on these desires. They pay to print, broadcast, tweet, and post meaningless nothings to entire crowds with nobody listening.
Our job is to carve out a meaningful space in the consumer's mind for our client's products and services. We find markets that respond, delivery channels that are efficient, messages that influence, and creative expression that commands attention. All-in-all, we aim to help our clients find their voice and be heard.
Strategic Orientation
Surge LLC hatched from an idea to bring big business marketing techniques to smaller budget advertisers. We pride ourselves on taking a strategic approach to communication with a goal of delivering on marketing and sales objectives.
Expert Process
Marketing communication involves reaching the right audience, in an efficient manner, with a meaningful message, that commands attention, and makes a lasting shift in the target audience's perceptions. We bring decades of expertise to this process.
Cost Efficiency
Projects are executed by assembling and managing an on-demand network of specialists. This allows us to employ the most suitable talent for each project in order to deliver superior results while keeping tight control over costs.
Is you marketing communication running with precision?
Get in Touch
Contact us now to find out how we can help reach your marketing goals.
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(995) 599 147 457
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Unit 67b, Block 4, No 15 Krtsanisi II Turn, Tbilisi, Georgia 0114